Viva damão!

80/20 Content Marketing re/Writing
—The 20% that matters 

Human touch editorial services

I help B2B content marketers, copywriters, and thought leaders convert AI-generated content to engaging copy—by re/writing it in an authentic human voice 

“Engagement is the name of the game”

Of course, it is! The only thing is, if you're an HR content marketer or copywriter, you're going to have to engage with the masters of the game—the folks in HR.

That’s where I come in. I know your customer inside out—I’ve been one for 30 years.

But even HR folks have moved on from dismissing most content as ‘unauthentic’ to labeling them as ‘AI-generated’.

If you’re not in the HR industry but are a thought leader in your field of expertise, you’ll be much too busy to have time and the focus required for writing thought leadership content the old-fashioned way—more so when GAI is getting better and better. 

But the AI ‘pen’ in your hand is like a thermometer 🌡️ in a nurse’s hand—it just tells the temperature 🤒 without feeling the baby’s fever. 🥵 

The secret to my success in HR as well as with HR?

E-M-P-A-T-H-Y

Nothing beats empathy when it comes to engaging the folks in HR.

But empathy cannot be faked—it must be authentic. This is the biggest challenge faced by HR marketers—authenticity. Because they haven’t been in the HR trenches.

But I’ve been there, done that, as an HR renegade who strayed into Content Marketing and decided to stay.

As an insider, I know the power-source into which HR folks plug in:

They rarely have the power to say, ‘Yes’—but they can say an emphatic, ‘No!’ And they usually do.

Only an empathetic, ‘I know,’ from an ex-HR guy, can counter that and gain you access.

That’s where my real value shines through: delivering engaging communication—with an authentic, human voice.

I’d been two-timing HR and Corporate Communications for 30 years. I honed my persuasive writing skills for getting my MWR from the most challenging customers: employees.

Imagine what this transferable experience and skill set of writing for HR could do for your own discerning audience!

The folks in HR are the masters at their game. Having me on your side, is a game-changer.

You may have just found the perfect fit for your content humanization requirements—all you’d have to do is email me the bland textbook-like AI-generated pieces of content that aren’t making waves in the sea of sameness, and I’d rewrite them into ripple-making copy.