Viva damão!

80/20 Content Marketing Writing
—The 20% that matters 

why me

WHY ME? See ‘Vain’ diagram… 😉 

CERTIFICATIONS

🇬🇧 AI Prompting & Editing For Writers Certificate—Knowadays 

🇬🇧 How To Check Facts Certificate—Knowadays 

🇨🇦 Line Editing Certificate—Edit Republic

🇨🇦 High-Level Proofreading Pro Certificate—Edit Republic

🇬🇧 Proofreading & Copyediting Certificate—Writers Bureau

🇬🇧 CoE-Certified Proofreader & Copy Editor

🇺🇸 AWAI-trained B2B/SEO/UX Copywriter, White Paper Writer, Case Study Writer

🇺🇸 SuccessWorks-Certified SEO Copywriter/Content Writer

🇺🇸 CMI/MPU/HubSpot-Certified Content Marketer

🇺🇸 Kindle #1 bestselling author of “Your Obsolescence-Proof HR Manual"

🇬🇧 Writers Bureau Writer of the Year 2007 

🇬🇧 UK Songwriting Contest Winner (AC)*

*But What’s SONGWRITING got to do with it?!

Songwriters are the only ones on the planet who are not new to two of the biggest challenges in content marketing:

1. Brevity
2. Holding attention

We have been constantly polishing our craft at keeping the listener from deftly clicking the Skip button. 

That makes us marketing ninjas.

Confession

Why I spent thousands 💵 on so many proofreading and copy editing courses

I thought I’d be saving the money that I’d be paying out to freelance copy editors and proofreaders. 

But guess what? It didn’t work out—despite the logic.

How come? Scan through any random piece of text on this website—I bet you’ll find typos!

Only a fresh pair of trained eyes—other than those of the creator—can spot those elusive typos hiding in plain sight.

Familiarity breeds contempt—in devious ways. 😉 

TESTIMONIALS