80/20 Content Marketing Writing
—The 20% that matters
CORPORATE WRITING SERVICEs
• Corporate Newsletters
• HR Manual
• White Papers
• Case Studies
• B2B Web Copy
• Pillar Blog Posts (aka Ultimate Guides)
Specialties
Editing web and digital content for the “BIG–3”of B2B Content Marketing:
• Blogs
• White Papers
• Ebooks
English dialects: UK, US, Australia
Software: MS Word, Adobe PDF
Experience: In-depth experience writing content, copyediting, and proofreading for the three most essential content pools of a company:
• HR
• Corporate Communications
• Digital Marketing
NICHES
HR—My primary niche, by default. But I also write/edit for:
• MarCom—As head of Corporate Communications, I edited and published the company’s newsletter and wrote MarCom copy, drawing on my AWAI B2B training.
• Government Agencies—I’ve ghostwritten a white paper for the local Administration. My first class Masters degree in Public Administration (MPA) and work-experience liaising with government agencies, make me a natural for this niche.
• Publishing—I’m a traditionally published author and self-published Kindle #1 bestselling author. Besides, I have 30 years’ experience copy-editing and proofreading corporate documents and web content.
• Travel—I’ve written a travel book, a travel blog, and a travel column in a national newspaper.
• Wildlife—I wrote the Noah’s Ark blog dedicated to the late Steve Irving, and a wildly successful wildlife column for a national fortnightly.
CORPORATE CLIENTS
Survival Books Ltd 🇬🇧
The Writers Bureau 🇬🇧
Africa HR Solutions Ltd 🇲🇺
UT’s Voice 🇮🇳
Love Humanity International 🇺🇸
South Asia Voice 🇮🇳
Eurocoustic Products Ltd 🇮🇳
Punj International Pvt Ltd 🇮🇳
PSL Corrosion Control Services Ltd 🇮🇳
PSL NA 🇺🇸
PSL 🇦🇪
BHI Ltd 🇮🇳
TESTIMONIALS
My epiphany was when one of my regular clients emailed me a piece of well-written copy marked "Urgent" that simply said, "Work your magic!" 🪄