80/20 Content Marketing Writing
—The 20% that matters
Content Humanization ❤️🩹
“The final touch is nothing without the human touch ✍🏼 ”
The term isn’t new—it made its debut in the music industry in the early ’90s, following the emergence of technologically advanced music sequencers with a built-in ‘Quantize’ feature that moved inaccurately-placed notes to their precise position. The recordings were so perfectly timed that they sounded robotic to discerning human ears. So they had to invent the “Humanize” feature to make the music sound natural again.
This is exactly what’s happening with AI-generated content, best depicted in the screenshot of the BBC website below:
So after you’re done with coaxing out the most satisfying version of a draft, with the prompts at your command, unplug the ‘incubator.’
Let your baby be weaned to fit-to-publish readiness by an empathetic human writer-editor.
Then, and only then, set it free—to make waves. 🌊
CONTENT HUMANIZATION SERVICEs FOR THE MAGNIFICENT–7 OF b2b content marketing
• White Papers
• Epic blog posts (Ultimate guides)
• Ebooks
• Web copy
• Business books/memoirs
• Newsletters
• Case Studies
